John Brown Media and Life Healthcare are making waves in the health sector through My Wellness Compass. Offered by Life Employee Health Solutions (EHS), this digital wellness platform provides relevant, informative and entertaining content for companies to distribute to their employees every month.
It’s well known that more than any service or product, a company’s most valuable asset is its people. Taking care of your employees makes good business sense, but how do you make a measurable, meaningful impact on their lives in a way that benefits the employees and is affordable for employers?
Already producing the quarterly Life Healthcare magazine for Life hospitals around the country, John Brown’s internal communication and content expertise were paired with Life Healthcare’s passion for improving lives, resulting in the research, design and creation of the My Wellness Compass content hub.
The online platform supports employees’ mental and physical wellbeing by providing users with unique, accessible content, tailored to their needs.
The online platform supports employees’ mental and physical wellbeing by providing registered users with unique, accessible content, tailored to their needs. Reskinned to suit the corporate identity of individual companies, every employee who accesses the My Wellness Compass will engage with tailored content that looks and feels like their place of employment.
Engaging, content-driven emailers are sent out to each company’s database of employees monthly, providing users with updated wellness content and an incentive to visit the website. Performance reporting and analysis informs new content, ensuring users are always engaged, entertained and exploring the content hub.
With an average of nearly 3 minutes spent on the website per user, as well as up to 3 pages visited per session, the data shows that custom-created content is providing value to the readers, and employees, of Life Healthcare.