Producing a successful, relevant, internal publication for a client as diverse and multi-faceted as Pick n Pay requires a unique approach. You need to engage everyone in a way that informs and educates, while sticking whole-heartedly to the culture and core values of the company. Pick n Pay is a company with an incredible set of values – doing good is good business – and this mantra is at the core of their brand, and reflected on every page of Shelf Talk.
Pick n Pay wanted a user-friendly, cost-effective mode of communicating with employees that speaks to the entire company, from store management and store staff through to top management and head office staff.
John Brown created Shelf Talk, a 12-page, A3 tabloid-sized publication with a print run of 20 000, printed on cost-effective, local, recyclable paper. It’s aimed at all Pick n Pay employees nationwide – from shop-floor level to board members (it’s distributed among both stores and head office), with particular attention given to lower and middle management. Whatever your pay grade, there is something in this publication that speaks to you…
It’s about the relationship and building a rapport that goes both ways. We know what motivates them and what makes them brilliant at what they do.
The John Brown team has regular meetings with the staff at Pick n Pay, keeping closely informed on what’s happening in the company, what’s coming up and what’s important. It’s about the relationship and building a rapport that goes both ways. We know what motivates them and what makes them brilliant at what they do. It’s this depth of understanding that goes towards creating a relevant, award-winning in-house publication that works for everyone.