Last night, Pick n Pay’s Fresh Living publishers, John Brown Media South Africa, won three awards at the 14th annual Pearl Awards in New York. Over and above the coveted Gold Award for Best Retail (outstanding multi-channel solutions), they were awarded Gold for Best Use of Email (Supper Sorted for Pick n Pay) and Bronze for Best Print Magazine for Editorial B2C (Fresh Living for Pick n Pay).
The Pearl Awards is the longest-running content marketing awards programme in the United States. This year a record 87 companies, including leading brands, publishers and agencies around the world, submitted entries.
“Since 2004, The Content Council has been celebrating excellence in content marketing through the annual Pearl Awards programme and this year’s entries are no exception,” said Andy Seibert, Chairman of The Content Council and Managing Partner of Imprint. “The list of finalists showcases innovation and excellence in content marketing across print, digital and multi-channel platforms from around the globe.”
“We are extremely proud to have won these awards. They are a testament to both a great brand and a talented, dedicated team”, says Lani Carstens, Managing Director of John Brown Media, who attended the awards ceremony. “One of the criteria for the Pearl Awards is that the entries have to demonstrate not only clear strategy and beautiful execution, but also measurable effectiveness. We really believe that Fresh Living and our work with Pick n Pay across all their channels tick these boxes – and this global recognition is yet more proof of this.”
John Brown’s Boston office also won a Gold award for Best Print Magazine B2C for Hannafords’ Fresh magazine.