An audience in which each member’s preferences change not decade by decade, but month by month.
Imagine capturing the minds and imaginations of an audience that is constantly on the move, an audience whose individual member’s preferences, habits and demands change from one month to the next.
The kids audience in South Africa presents its own unique challenges, with its unparalleled diversity adding to the constant ebbs and flows that naturally occur within this age group – it’s an exciting audience to successfully engage with. John Brown Media SA’s specialised team combines expertise with the knowledge of its clients to create content that young people, their parents and teachers respond to.
From the Secret Tribe magazine through to the Spur Tribe website, as well as brand extensions like Chief Cook, we engage with this exciting audience at home, at school and on the move.