For most South Africans, leisure time is in short supply – the opportunity to step back and re-evaluate, to take a break and indulge in what makes them tick, whether it’s a hike up a mountain, being engrossed in a good book or taking a drive on the open road. So when they do make the time, they want to be sure that it is time well spent.
By tapping into leisure trends and using experts in their fields, from top-rated motoring journalists to acclaimed travel writers to ensure integrity and authenticity, we put your brand at the forefront of the conversation with this audience. Then we take it one step further, inspiring and facilitating meaningful experiences with your brand.
Our solutions are tailor-made because the emotional triggers around leisure activities vary so widely. We’ve worked with the likes of BMW, MINI and Leisure Books, and helped them connect the brand with the after-work lifestyle that their customers are living. Our work in this category spans events, film, magazines, digital campaigns and more.