It’s been a catastrophic year for Facebook on a number of levels, including market tumbles, election meddling, and now … YouTube is set to overtake Facebook as the second-biggest website in the United States of America.
A market study by SimilarWeb found that Facebook’s monthly web traffic fell from 8.5 billion two years ago to 4.7 billion in July, while YouTube has been quietly edging up, hitting 4.5 billion visits last month. As Facebook continues to shed users, YouTube is expected to overtake the social networking platform within the next three months.
It’s a significant shift that has confirmed what many already believe – the Facebook bubble is bursting. Even the introduction of Watch in 2017 was not enough to make users take it seriously as a video destination.
But it’s not necessary to throw the baby out with the bath water just yet. Instagram, WhatsApp and Messenger (all Facebook properties) are seeing growth. In fact, a third of the world’s population use at least one Facebook product. The shift does, however, highlight: