that connects

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We create conversations between the world’s best-loved brands and their customers
our work

We’ve been working
harder than ever
during COVID-19.

Take a look at some of the
work we’ve been doing…



What thought leadership isn’t

If ideas are the currency of the 21st century, who is buying into all these new points of view? When it’s done right, with a clearly defined strategy, innovating thinking worth sharing will find willing customers, says Samantha Page.

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Reimagining creativity in a world of data

Creative companies do things differently – that’s a given – but does a road-less-travelled approach deliver ROI, and how do you stand out when some technology demands you fit in?

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Intelligent Content – Should we be bullied by Data?

How do we create powerful but intelligent content? By combining human intelligence with data, says Lani Carstens, group managing and executive director of John Brown Media South Africa.

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Collins Khosa. Sibusiso Amos. Trayvon Martin. George Floyd. Breonna Taylor. They died at the hands of police because they were Black.

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Influencers hold sway. Or do they?

Influencers are increasingly affecting the purchasing decisions of consumers, but are they more than just marketing tools and will they hold as much influence post-COVID-19?

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Navigating empathy and meaning in times of crisis

Unprecedented times require marketers and brands to make difficult decisions and to plan with caution, yet act with speed.

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We produce content that is human-centric, data-informed and tech-powered.
We employ specialist journalists, editors and creatives – all category natives – to ensure content is genuinely engaging and platform-relevant.
We use data intelligence and audience insights throughout the creative process to ensure our content curation, platform choice and amplification strategy remain relevant and responsive to our clients’ ever-evolving customers.

Our access to specialists through the dentsu Group, a global leader in tech, provides world-class platforms and precision targeting.

our services

We are a full-service content agency ...Yes really.

what our clients say

The John Brown team has been a critical part of our brand story. In a time where innovation and creativity is key to standing out in a cluttered market, they consistently deliver fresh and innovative ideas. Their team is easy to deal with and always ready to take on whatever our hippo throws at them. It has been an adventurous journey so far and we are excited about future collaborations.

Vera Nagtegaal, Head of Marketing and Culture

The John Brown team understands the South African consumer and this is what makes their work so powerful.

Michelle van Schalkwyk, Head of Brand
Pick n Pay

Now that thought leadership underpins the MiNDSPACE content offering, the brand has shifted from being a marketing tool to being a respected magazine that can confidently take its place among business consumer titles – that is something I’m very proud of.

Gugu-Lisa Zwane-Johnson, Marketing Executive
Old Mutual Corporate

John Brown South Africa created a content series that gave people tips on how to simplify their lives, allowing us to target the individual as a whole and not just as a banking client. Not only did this contribute towards the 1,3 million new clients for Capitec, it also allowed us to become even more relevant at every touchpoint in our clients’ journeys.

Matthew Smith, Manager: Content and PR

This was an exciting, innovative campaign for MINI SA. John Brown has always produced quality work, but the success of this campaign was driven by their active management of the content. Data-driven decision-making and ongoing optimisation is what took this campaign to another level.

Taz Phaswana, MINI Marketing Manager
BMW Group South Africa

Working on the Perspectives project was one of the highlights of my 18-year career at Discovery. I am so proud when people refer to the Perspectives book, which is often, and comment on how magnificently the design, storytelling, graphics and overall artwork work together. So many people request a copy, which they truly treasure.

Rene Vosloo, former Head of Integrated Reputation Management