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Articles
What thought leadership isn’t
If ideas are the currency of the 21st century, who is buying into all these new points of view? When it’s done right, with a clearly defined strategy, innovating thinking worth sharing will find willing customers, says Samantha Page.
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Reimagining creativity in a world of data
Creative companies do things differently – that’s a given – but does a road-less-travelled approach deliver ROI, and how do you stand out when some technology demands you fit in?
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Intelligent Content – Should we be bullied by Data?
How do we create powerful but intelligent content? By combining human intelligence with data, says Lani Carstens, group managing and executive director of John Brown Media South Africa.
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#SayTheirNames
Collins Khosa. Sibusiso Amos. Trayvon Martin. George Floyd. Breonna Taylor. They died at the hands of police because they were Black.
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Influencers hold sway. Or do they?
Influencers are increasingly affecting the purchasing decisions of consumers, but are they more than just marketing tools and will they hold as much influence post-COVID-19?
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Navigating empathy and meaning in times of crisis
Unprecedented times require marketers and brands to make difficult decisions and to plan with caution, yet act with speed.
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