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What thought leadership isn’t
If ideas are the currency of the 21st century, who is buying into all these new points of view? When it’s done right, with a clearly defined strategy, innovating thinking worth sharing will find willing customers, says Samantha Page.Read More
Reimagining creativity in a world of data
Creative companies do things differently – that’s a given – but does a road-less-travelled approach deliver ROI, and how do you stand out when some technology demands you fit in?Read More
Intelligent Content – Should we be bullied by Data?
How do we create powerful but intelligent content? By combining human intelligence with data, says Lani Carstens, group managing and executive director of John Brown Media South Africa.Read More
Collins Khosa. Sibusiso Amos. Trayvon Martin. George Floyd. Breonna Taylor. They died at the hands of police because they were Black.Read More
Influencers hold sway. Or do they?
Influencers are increasingly affecting the purchasing decisions of consumers, but are they more than just marketing tools and will they hold as much influence post-COVID-19?Read More
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