Social Media Manager

CLOSING DATE

18 July

2022

Experience: At least 2 years’ experience in social media content creation and community management, preferably in a client-facing role
Location: Cape Town
Employment type: Permanent (full-time)
Role and mission:

John Brown South Africa is seeking to appoint a talented Social Media Manager to lead social media across numerous titles for a leading retail brand. The position is based in Cape Town and will report to the Digital Editor. 

The ideal candidate has a passion for and knowledge of social media platforms and technologies and how content is created and distributed on these channels. You will need to drive growth of social media channels proactively, continually looking for opportunities and trends and push the boundaries with world-class work. An understanding of content marketing is crucial. 

Key responsibilities:
  • Stay abreast of current social media trends and technologies and constantly seek opportunities to build brands’ social media presence, proactively initiating solutions based on platform and audience trends 
  • Create content plans with fresh, innovative ideas that achieve campaign objectives and make innovative use of the latest formats and technologies
  • Write on-message content for all social platforms, ensuring all copy is delivered within stipulated deadlines and to a high standard 
  • Use content produced for print magazine and (working with the print teams) edit and tailor content to be suitable for social platforms 
  • Brief designers and work collaboratively with the Art Director to ensure social media best practice is applied to all creative assets 
  • Consult with internal teams on social media best practice, in particular with editors and designers in order to:
    – provide effective solutions for content optimisation
    create world-class content that’s informative and appealing
    educate colleagues on how best to write for and use various social media platforms 

 Community Management: 

  • Oversee and grow social communities and user-generated content elements 
  • Schedule and publish posts accurately and timeously 
  • Ensure customer queries are responded to within escalation protocols, turning customer comments into conversation 

Reporting and Analytics: 

  • Compile and analyse social media reports, using native tools and paid-for platforms, and report back with actionable, tangible results and insights to client, partners and internal teams 
  • Ensure that the social media platforms are meeting and exceeding KPIs 
  • Look for new opportunities to ensure social media channels continually improve and grow 
  • Liaise with relevant suppliers and partners, including building and maintaining close relationships with paid media agencies 
What you’ll need:
  • Have at least 2 years’ experience in social media content creation and community management, preferably in a client-facing role 
  • Display good knowledge of the nuances and formats of each major social media channel 
  • Solid experience with key measurement, scheduling and reporting tools (Sprout Social, Brandwatch, etc.), as well as native tools, and a good understanding of how to measure and track brand-specific KPIs 
  • An excellent understanding of digital and social media trends and audiences in South Africa 
  • A practical understanding of paid media, targeting and buyer personas, and the ability to apply this knowledge to your own content 
  • Excellent copywriting skills 
  • Understanding of brand voice and tone and ability to switch seamlessly between brands 
  • The ability to interpret a client brief into copy that delivers on objectives 
  • A passion for learning and problem-solving, and hunger for growth 
  • Flexibility to work after hours and weekends 
TO APPLY:

Please forward a detailed CV to applications@johnbrownmedia.com 

Reference: Social Media Manager

PREFERENCE WILL BE GIVEN IN LINE WITH JOHN BROWN’S EMPLOYMENT EQUITY POLICY 

Note: If you have not heard from us within 2 weeks of the closing date, please consider your application unsuccessful. John Brown South Africa reserves the right not to fill the position.