John Brown South Africa made somewhat of a splash at The Content Council’s international Pearl Awards last week, winning five awards at the ceremony in New York.
MiNDSPACE, a magazine produced by John Brown for Old Mutual Corporate, was awarded gold for Best Print Magazine Editorial (B2B), silver for the Best Print Magazine Design (B2B), and was also selected by the judges as one of top three favourites of all the entries.
Following on from our win last year, John Brown Media once again scooped gold for Best Use of Email for the Pick n Pay ‘Supper Sorted’ newsletter campaign. The engagement results for this mailer are enormously impressive with a unique open rate of 34.17%, beating even the top industry benchmark averages.
Fresh Living, a much-loved print magazine also produced for Pick n Pay, received the silver award for Best Print Magazine Editorial (B2C), and a bronze in the Retail Print category at the prestigious ceremony.
“Over and above a demand for excellence in content and design, The Pearl Awards judges require proven ROI thus demonstrating that our work for clients leads not only to customer engagement but also to commercial success. We are enormously proud to have received these five international Pearl Awards and to be acknowledged by our peers on a global scale”, Lani Carstens, Managing Director, John Brown South Africa.
Gugu-Lisa Zwane, marketing executive at Old Mutual Corporate, had the following to say about the win: “Old Mutual Corporate is thrilled by the award and recognition from such a prestigious organization as The Content Council. Awards like these are always won when agency and client truly become a team with a common goal and purpose. John Brown South Africa embraced the vision we had for MiNDSPACE and delivered something which exceeded our expectations, while always keeping the customer at the heart of message above all else”.
The highly regarded Pearl Awards celebrate excellence, innovation and effectiveness in content marketing strategies and campaigns from across the world. Experts judged entries on overall effectiveness, creativity and editorial excellence.
This year’s winners were picked from 83 companies, representing nearly 170 brands from 19 different countries, making The Pearl Awards a truly global competition.
“Each year, we celebrate and honour excellence in content marketing across a wide variety of industry sectors and media platforms. This year’s entries were exceptional and represent the best in content marketing from around the globe,” says Jacqueline Loch, Chair of The Content Council. “With marketers now spending nearly 30% of their annual marketing budgets on content marketing, content is a key part of every marketing and media strategy.”
Having started in 2004, the Pearl Awards is the longest running, most coveted content marketing awards programme in the US.