If ideas are the currency of the 21st century, who is buying into all these new points of view? When it’s done right, with a clearly defined strategy, innovating thinking worth sharing will find willing customers, says Samantha Page.
Creative companies do things differently – that’s a given – but does a road-less-travelled approach deliver ROI, and how do you stand out when some technology demands you fit in?
How do we create powerful but intelligent content? By combining human intelligence with data, says Lani Carstens, group managing and executive director of John Brown Media South Africa.
Collins Khosa. Sibusiso Amos. Trayvon Martin. George Floyd. Breonna Taylor. They died at the hands of police because they were Black.
Influencers are increasingly affecting the purchasing decisions of consumers, but are they more than just marketing tools and will they hold as much influence post-COVID-19?
Unprecedented times require marketers and brands to make difficult decisions and to plan with caution, yet act with speed.
Since late December 2019, when the first case of coronavirus was reported to the World Health Organization (WHO), the virus has been spreading across the world at an unprecedented speed.