A contemporary approach to healthcare

Life Healthcare is the second largest private-hospital network magazine in South Africa. After entrusting John Brown with facilitating their quarterly print magazine for five years, the Life Healthcare Group challenged the agency to evolve their offering into a patient-centred digital communication strategy that delivered the following at every stage of the consumer journey:

• an easy-to-navigate website
• informational hub/blog
• resourceful mailers
• videos that educate and inspire
• strong SEO attributes
• engaging social media strategy

The result is a content ecosystem that includes a robust content series, educational social media posts, videos, website articles, doctor communications and an employee-wellness offering that supports employers and employees with current news and information about occupational health and general wellbeing. 

John Brown’s strategy for patient and doctor communication gives health and wellbeing a contemporary focus while reinforcing the brand’s three key pillars: life, health and care.