BMW Motorrad

Led by our client’s vision to become the most desirable motorcycle brand in the world, everything we do is inspired by BMW Motorrad’s missionTo Make Life A Ride. 

In the last five months we’ve achieved the following: 

Always-On Content

In an exchange for our audience’s time and attention, we give them entertainment, enlightenment and utility. Our content is always created to be sticky and aims to achieve collaboration and connection. 

Simplicity: By curating our content and sharing it as an ongoing series, we simplify the audience’s lives, help them to choose better and assist with their purchasing decisions. 

Influencers: We partner with the right key opinion leaders in order to leverage influencer traffic, increase brand visibility and grow awareness. We have done this without a paid strategy and instead trust, transparency and authenticity is key. 

Human: One-on-one conversations with the audience puts emotional fulfilment into digital interactions. 

Service: Being available and on call is crucial. Offering our audience advanced access to promotions and sales, and helping them with their queries improves brand sentiment and builds trust. 

We’ve created a holistic environment with an overarching storyline and serial character to it. Because reach builds awareness and the frequency of this regular programming changes minds. The daily-publishing frequency puts brand top of mind, with story types that include: 

Results

We’re consistently reporting month-on-month growth with our most recent results showing positive increases across FaceBook, Instagram and Twitter

73%
more reactions
97%
improved engagement
192%
increased shares
61%
follower growth

We believe that we've built a strong and understanding relationship in a very short space of time. Not only delivering content that is taking the brand to new levels online but content that talks to the business objectives of the brand.,

BMW Motorrad SA Team

Penny Sterley (GM) and Adri Myburgh (Digital and Social Media Specialist)