Led by our client’s vision to become the most desirable motorcycle brand in the world, everything we do is inspired by BMW Motorrad’s mission – To Make Life A Ride.
In the last five months we’ve achieved the following:
In an exchange for our audience’s time and attention, we give them entertainment, enlightenment and utility. Our content is always created to be sticky and aims to achieve collaboration and connection.
Simplicity: By curating our content and sharing it as an ongoing series, we simplify the audience’s lives, help them to choose better and assist with their purchasing decisions.
Influencers: We partner with the right key opinion leaders in order to leverage influencer traffic, increase brand visibility and grow awareness. We have done this without a paid strategy and instead trust, transparency and authenticity is key.
Human: One-on-one conversations with the audience puts emotional fulfilment into digital interactions.
Service: Being available and on call is crucial. Offering our audience advanced access to promotions and sales, and helping them with their queries improves brand sentiment and builds trust.
We’ve created a holistic environment with an overarching storyline and serial character to it. Because reach builds awareness and the frequency of this regular programming changes minds. The daily-publishing frequency puts brand top of mind, with story types that include:
We’re consistently reporting month-on-month growth with our most recent results showing positive increases across FaceBook, Instagram and Twitter