Just Cook at Home
We launched #Justcookathomesa, our own ‘everyday food for real people’ food channel with Justine Drake, during the start of lockdown in April 2020. Since launching (videos can be found on Facebook, Instagram and YouTube), we’ve continued to create and evolve the offering. From Monday to Friday, Justine shares ways to prepare simple, healthy and affordable dishes using pantry staples and clever cooking hacks.
4.5 million people reached within the first five weeks of launching the channel on Facebook and Instagram.
75% of Facebook group members are active