Old Mutual Corporate
Old Mutual Corporate (OMC) wanted an omni-channel solution that would build brand awareness, engage an ad-averse audience and deliver customer-centric content.
The strategy – a three-pronged communication approach
MiNDSPACE is an omni-channel thought leadership brand that focuses on trends, business, management and personal success.
TODAY is an accessible consumer financial-lifestyle magazine that reaches a diverse audience on all aspects of financial wellbeing through education, tools and practical advice.
Nine Yards is a new publication that meets the SME business owner where they are.
For all three brands, JBSA produces:
• Digital & Print editions
• Social media campaigns
BESPOKE CONTENT HUB
The Resource Hub was created to grow the magazine into an omnichannel brand – content is augmented with:
• Online articles
• Rich-content pages
• Bespoke campaigns
Content Council Pearl Awards – Best Print Experience B2B – Gold: MiNDSPACE
Content Council Pearl Awards – Best Print Experience B2C – Gold: TODAY
SA Publication Forum Awards – Excellence in Communication – Runner-up: MiNDSPACE
SA Publication Forum Awards – Best External Magazine – Runner-up: TODAY
New Generation Awards – Best Online Newsletter – Bronze: MiNDSPACE