Old Mutual Corporate

Old Mutual Corporate (OMC) wanted an omni-channel solution that would build brand awareness, engage an ad-averse audience and deliver customer-centric content.

The strategy – a three-pronged communication approach

MiNDSPACE:
MiNDSPACE is an omni-channel thought leadership brand that focuses on trends, business, management and personal success.

TODAY:
TODAY is an accessible consumer financial-lifestyle magazine that reaches a diverse audience on all aspects of financial wellbeing through education, tools and practical advice.

NINE YARDS:
Nine Yards is a new publication that meets the SME business owner where they are.

For all three brands, JBSA produces:
• Digital & Print editions
• Mailers
• Social media campaigns

BESPOKE CONTENT HUB
The Resource Hub was created to grow the magazine into an omnichannel brand – content is augmented with:

• Online articles
• Videos
• Infographics
• Podcasts
• Rich-content pages
• Bespoke campaigns

2020 Awards

Content Council Pearl Awards – Best Print Experience B2B – Gold: MiNDSPACE
Content Council Pearl Awards – Best Print Experience B2C – Gold: TODAY
SA Publication Forum Awards – Excellence in Communication – Runner-up: MiNDSPACE
SA Publication Forum Awards – Best External Magazine – Runner-up: TODAY
New Generation Awards – Best Online Newsletter – Bronze: MiNDSPACE

1,015%
YOY increase in page views
1,544%
YOY increase in new users
1,287%
yoy growth in unique users
45%
Q4 site traffic contributed by online publication of the magazines

This holistic content approach has our audiences’ needs and struggles at heart, and allows us to enrich their lives beyond money matters. The modular content strategy allows Old Mutual Corporate to reach diverse audiences via our three digital magazines and content hub.,

Charlene Murphy,

Communications Manager at Old Mutual Corporate