PnP Ecosystem

Pick n Pay

In 2007 John Brown South Africa established a broad portfolio of content solutions for South African supermarket giant Pick n Pay. It all started with Fresh Living, the editorially driven customer magazine (still SA’s leading food and lifestyle magazine) and expanded across category-led supplements (both ATL and BTL), social media, mailers, videos and a whole lot more.

Results

79% of readers buy the products they see featured in Fresh Living.
(Source: Smart Shopper Survey 2019)

Latest Awards
  • Content Council Pearl Awards – Most Innovative Content Solution – GOLD, 2020
  • Assegai Integrated Marketing Awards – Branded Content – GOLD, 2020
  • SA Publication Forum Awards – Editor of the Year – RUNNER UP, 2020
  • SA Publication Forum Awards – Best Cover – WINNER, 2020
  • SA Publication Forum Awards – Best Innovation in Communication – WINNER, 2020
  • Galliova Awards – Up and Coming Food Writer of the year – INDIVIDUAL AWARD, 2020
  • Galliova Awards – Broiler Champion – BRONZE, 2020
  • SA Publication Forum Awards – Best Publication Design – GOLD, 2019
  • New Gen Awards – Best Online Newsletter – SILVER, 2019
  • New Gen Awards – Best Integrated Marketing Campaign by Agency – BRONZE, 2019
  • Content Council Pearl Awards – Most Effective Retail, Fashion, Beauty – SILVER, 2018
  • International Content Marketing Awards (UK) – Best Consumer – BRONZE, 2018
  • International Content Marketing Awards (UK) – Best “Always On” Content Strategy – BRONZE, 2018

The John Brown team understands the South African consumer and this is what makes their work so powerful.,

Michelle van Schalkwyk

Head of Brand at Pick n Pay