Fresh Living

Fresh Living

In 2007, Pick n Pay asked us to create a magazine for their rebrand and to increase shopping frequency and basket size. 

Within eight months, Fresh Living became SA’s biggest-selling food-and-lifestyle magazine, a position it still holds today.

Through the years, we have developed myriad print brand extensions, from cookbooks and recipe cards to supplements and posters.

Changing consumer needs and the COVID-19 pandemic have led to a decreased print run, a switch to a quarterly cadence and the bold (and unprecedented) return to a sold model.

Remarkably, despite these changes, and as testament to customer engagement with the magazine, Fresh Living continues to outsell competitor titles and drive increased basket size, shopper frequency and brand trust for Pick n Pay.

John Brown can always be relied upon for high-quality deliverables, attention to detail, timely and informative articles, an in-depth understanding of our business, and a positive, can-do attitude. There’s something to be said about getting it right the first time, and it’s because of partners like John Brown that our digital content continues to grow and succeed.,

Georgina Muirhead

Head of Online eCommerce UX & Mobile App Product Owner - Pick n Pay