PnP One Small Thing

Pick n Pay: Fresh Campaign

PnP asked us to build new awareness and understanding of its overtraded and highly competitive Fresh offer, and drive its value message.

The content strategy

We amplified our message across multiple platforms to keep the look, feel and tone relevant to shopper groups and underpinned messaging with in-store POS that mirrored the creative look and feel. One message, one brand, multiple engagement.

  • 2020 Assegai Integrated Marketing Award for Branded Content: GOLD
  • 2019 New Generation Award for Best Integrated Marketing Campaign by Agency:  BRONZE

The John Brown team understands the South African consumer and this is what makes their work so powerful.,

Michelle Van Schalkwyk

Head of Brand, Pick n Pay